All Access Magazine

The All Access Magazine was the flagship product at Anita Goodesign for close to 9 years. Subscribed customers received a printed magazine every month including 8-10 design collection tutorials, and exclusive editorial content such as tips & tricks, DIYs, etc.

The Refresh

I directed a design team that kept all content templates updated to keep our brand fresh and on-target. Read more about that process here.

After the first few years, nonetheless, the All Access magazine started to look dated. And so, for the 15th Anniversary of Anita Goodesign, I personally developed a refreshed look for the cover and how we displayed product inside and out.

A plan in 3 parts.

Revamping the cover and how to approach the All Access logo, by allowing elements to interact more organically with the layout and thinking outside of the “image box.”
Creative ways to display projects on the All Access cover. Exploring vertical surfaces, humanization of images, and not being afraid to “clutter it up.”
Fresh ways to display quilt samples and projects in photography, maximizing real estate, usage of props and a variety of angles.

After adapting the plan to conform to realistic time constraints and processes already in place, I came up with 4 variations for the cover template layout. It included a flexible and adaptable color scheme and a variety of display type options. I created examples on how to apply the template to guide how the final look would reflect the overall company brand.